Client Highlight
The Little Wine Company
Specialising in alternative varieties, The Little Wine Company was established in 2000 by winemakers Ian and Suzanne Little.
From diverse winemaking backgrounds, they joined forces in 2000 to explore alternative varieties and have been pioneers of all that is new and unusual ever since.
Their winery is located in the Broke Fordwich region of the Hunter Valley.
WHAT WE’RE DOING
The Little Wine Company were set for a reinvigoration of their brand with the launch of their new cellar door! Exciting times for them and we were so happy to be part of it.
Taking mostly an organic approach, we refreshed their Instagram and Facebook feeds with more video and more content!
We’ve delved into the heart of the story of The Little Wine Company to showcase their individualism and uniqueness and started an email marketing strategy.
We amplified this with a paid ads strategy (Meta Ads) and PR release.
We take care of:
- Social Media management
- Email marketing
- PR
- Graphic design, and
- Meta ads
THE GOAL
The main goal of this campaign is to drive visits to the new cellar door in the Broke Fordwich Region as well as provide a boost to online sales, amplifying an overall awareness of The Little Wine Company and their unique wines.
RESULTS
The cellar door opened in March 2024 with sold out Masterclasses!
They saw new Wine Club memberships increase for the first time in months.
In the first month, the reach increased on their Instagram account from just over 3,000 to 11,000 eyes on the brand (which is a 36,000% increase). This set the scene for building audiences which consequently enabled us to trigger sales. Across 3 months we grew followers by an average of 100 followers each month!
The second month saw a 316% increase in online sales for the month (compared to the same month the previous year). And this trend is continuing!!
Insta feed
Ian inspecting Barbera
White Wine
Little Gem Wine
“Working with Elysha has been an absolute pleasure. She’s exceeded my wildest expectations and delivered outstanding results.
I’m quite in awe of how Elysha manages to have an understanding of many moving parts and makes recommendations and decisions that she knows will get results. It’s like she has a sixth sense for what will resonate with our audience.
Elysha and the team took their time to understand our brand, captured the essence of it and amplified it to our ideal customers.
Her passion for our brand fuels everything they do.
I’m ecstatic at the results we’ve achieved, particularly seeing the growth in our social media presence to booking out our masterclasses to the huge spike in online & cellar door sales we’ve seen!
But what truly sets them apart is their personal touch. From the moment we started working together, it felt like they were as invested in our success as we were. They took the time to understand our story, our values, and our vision, and then they ran with it.
It’s like they have a direct line to our customer’s hearts.
And the cherry on top? Their graphic design work is second to none. They’ve nailed it every time. Our branding has never looked better.
If you’re looking for a marketing partner that will actually deliver, I can’t recommend Elysha and the team highly enough. They’re the real deal and we couldn’t be happier to raise a glass to them.”